Launch season in 2021 was a strange affair given the continued impact of the Covid-19 pandemic, forcing teams to get creative, particularly as they were essentially unveiling updated versions of their 2020 models.
But 2022 is a very different story as F1 embarks on the start of a vital new rule cycle that threatens to shake up the pecking order – meaning teams will want to be particularly careful in keeping any creative design pursuits under wraps for as long as possible. It has made online launches the typical route, although some are finding ways to get fans involved and hold physical events.
Teams have taken a variety of different approaches towards launching their cars in recent years. Some like Haas opt for a render drop followed by a look at the real car once testing begins, while others such as McLaren and Mercedes have opted to get on-track straightaway with a shakedown to coincide with the launch – albeit without giving away too much.
The overall presentation has also…
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