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Hy-Vee, IndyCar aim for “unforgettable experience” at Iowa

Hy-Vee, IndyCar aim for “unforgettable experience” at Iowa

Iowa Speedway was absent from the IndyCar schedule last year, as a sponsor was sought to replace Iowa Corn, which sponsored the event up to and including 2019. IndyCar then funded the double-header held there in 2020, but series owner Roger Penske made clear that was not a situation that would continue indefinitely, so the event went on hiatus last year.

However, Hy-Vee Inc., an Iowa-based supermarket chain with 285 stores across eight Midwestern states, has stepped up from being a primary car sponsor – the #45 Rahal Letterman Lanigan-Honda of Jack Harvey – to back the 2022 series’ only double-header. The aim at the 0.894-mile oval is to create a “festival atmosphere” more traditionally associated with successful street courses.

Last month it was announced that the Saturday race, the Hy-Vee Deals.com 250, will be presented by DoorDash, while the Hy-Vee Salute to Farmers 300 on Sunday will be presented by Google.

Today, Hy-Vee and IndyCar revealed the music stars to…

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