DAYTONA BEACH, FL – April 20, 2022 – (Motor Sports NewsWire) – Progressive American Flat Track is pleased to announce record-breaking viewership ratings for the opening two broadcasts in its new partnership with FOX Sports.
Preliminary combined numbers for the Mission Volusia Half-Mile presented by Daytona Dodge and Mission Texas Half-Mile Presented by Roof Systems according to Nielsen:
450,000 total viewers watched the opening two rounds of the Progressive AFT season, up 105% year-over-year compared with last season’s opening two rounds.
366,000 households tuned in for this season’s first two rounds, up 117% year-over-year.
The key 18-34 demographic enjoyed a particularly dramatic increase with 54,000 viewers. That beat the previous high mark in terms of total 18-34 viewership for the opening two rounds of 40,000 dating back to 2018 by 35%.
The new multi-year agreement with FOX Sports, featuring highly desirable time slots and bolstered by an outstanding overall…
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