Thanks to the growth of Netflix’s Drive to Survive series, the current stars of F1 are arguably some of the most globally famous in the sport’s history, with many on the grid gaining greater recognition outside its previously insular walls and some being turned into household names.
Formula 1 collectibles, from model cars to mini replica helmets, have always been in high demand from loyal fans, but even more so as the sport’s audience booms. In fact, such is the interest that F1 itself has carved out new partnership sectors in this area, including exclusive collectibles with Mighty AllStars.
This article is brought to you by Mighty AllStars – the Worldwide Official Collectible Partner for F1.
Many older fans will remember the legendary Onyx model car and helmet range and the Minichamps driver figurines. Well, the modern and official take on this involves characterised model figures of the latest F1 legends coupled with digital authentification and exclusive immersive content on a dedicated app.
The official deal with digitally enabled collectibles firm Mighty AllStars to create its AllStars F1 collectibles began with figurines of last year’s field. The recent launch of the 2022 series covers the full field, from front-runners Max Verstappen, Charles Leclerc and Lewis Hamilton through to new rookie Zhou Guanyu, the sport’s first Chinese driver.
Max Verstappen, Red Bull Racing
Photo by: Formula 1
Lewis Hamilton, Mercedes
Photo by: Formula 1
The eight inch high figures have been sculpted by art studio YARMS to offer a minimal stylistic likeness, dressed in official race suits with removable team emblems.
Each one doubles as a digital key to unlock figure-exclusive immersive content on the Mighty Jaxx App. Digital authentication offers badge rewards to unlock skins and enable customisable digital displays, allowing owners to digitally display and build a story around their collectibles.
Charles Leclerc, Ferrari
Photo by: Formula 1
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