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Entrepreneurs and Innovators of Automotive Products Vie for $92,000 SEMA Launch Pad Prize Package

220722 LaunchPad (678)

Top 15 competitors go head-to-head as they
pitch their products to four industry judges

Top 5 winners to advance and compete at
2022 SEMA Show in Las Vegas this November

DIAMOND BAR, CA – July 22, 2022 – (Motor Sports NewsWire) – Fifteen entrepreneurs and small business leaders recently gathered at the SEMA Garage in Diamond Bar, Calif., to pitch their automotive-related products for a chance to win prizes, cash, and business support as part of the 10th annual SEMA Launch Pad competition.

The 15 semifinalists who were chosen from a vast array of applicants presented impressive sales pitches, interactive demonstrations, amazing product innovations, and answered tough questions from four massively successful industry leaders serving as this year’s Launch Pad judging panel: Chip Foose (Foose Design), Jared Hare (Addictive Desert Designs), Myles Kovacs (TIS Wheels), and Alex Parker (Redline Detection). The judges spent hours carefully listening, learning, and evaluating the diverse products that included custom accessories and tools, performance aftermarket products, tire kits, retrofit kits, and mobile apps for the automotive community. Products also included those targeting the growing electric vehicle (EV) community and demands related to advanced driver assist systems (ADAS).

“This year’s SEMA Launch Pad competition is fierce,” said Launch Pad judge Parker. “The judges were blown away by the level of innovation, creativity, and sheer grit that these competitors brought. Their passion and their products are so inspirational, and each of these competitors should be very proud.”

The 2022 SEMA Launch Pad semifinalists who recently pitched their products are:

• Fabian Araujo, COO, Armadillo Designs Inc.
Armadillo Shell: Camper shell with a retractable roof aimed primarily at the construction industry and for outdoor enthusiasts.

• Andrew Auble, President/Co-founder, GlueTread
Sidewall Repair Kits: Kit that allows consumers to repair the sidewall of their off-road tires without removing the tire from the vehicle.

• Robert Carale, Founder, Airflex Tire Inflator Systems
Automatic Tire Inflator: An aftermarket adapter system that can be installed between a rotor and a wheel to allow air from an onboard compressor to inflate and deflate tires while a vehicle is moving.

• Jesse Freeman, CEO, True Blue Motorsport
6 Speed Automatic Transmission Retrofit Kit: System used to retrofit older-model RWD and 4WD vehicles with small transmission…

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