Haas F1 Team, the only American team competing in the FIA Formula 1 World Championship, and MoneyGram International, Inc., a global leader in the evolution of digital P2P payments, today announced that MoneyGram will become the new title sponsor of Haas F1 Team in 2023 – when it will be known as MoneyGram Haas F1 Team.
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The two organizations have signed a multiyear agreement for MoneyGram to become the lead partner of Haas F1 Team, a fan favourite in the F1 World Championship, the world’s most prestigious and popular motorsports competition with a global audience of more than 500 million. The new team name will officially take effect in 2023. In addition, the new team cars with rebranded livery will be unveiled ahead of next year’s season.
MoneyGram, the fastest way to send money globally, is teaming up with the fastest sport in the world. The Company’s recent advancements in cutting-edge technology and collaborations with some of the world’s most innovative brands strategically align with the most technologically advanced sport in the world.
As the sport of Formula 1 is gaining speed, so is MoneyGram. Interest in F1 has skyrocketed in recent years, evidenced by the competition’s social media channels experiencing significant growth and even outpacing the NBA and NFL in new followers. Through this partnership, MoneyGram will receive constant global visibility, as the F1 World Championship runs year-round and results in extensive television coverage almost weekly.
A global company with customers in nearly every country around the world, MoneyGram is eager to team up with a prominent organization competing in one of the few truly global sports. The F1 2023 season will take place across 24 races held in 21 countries on five continents around the world. The countries on next year’s circuit account for nearly 80% of the Company’s transaction value.
MoneyGram and Haas F1 Team are announcing the title sponsorship at the 10th anniversary of the United States Grand Prix at the Circuit of the Americas (COTA) in Austin, Texas. The press conference will be held today at 12 p.m. CDT. MoneyGram will also be activating in and around Austin throughout the weekend to celebrate the partnership.
Gene Haas, Founder and Chairman of the Haas F1 Team, said:
We are pleased to welcome an incredible brand like MoneyGram as our new title sponsor. Since our entrance into the F1 World Championship in 2016,…
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