Partnering with the Harley-Davidson Foundation, acclaimed designer Thomas Heatherwick and his studio will reimagine land on Harley-Davidson’s Juneau Avenue campus headquarters to benefit employees, the people of Milwaukee and visitors to the city
MILWAUKEE, WI – January 11, 2023 – (Motor Sports NewsWire) – Harley-Davidson, Inc. (“Harley-Davidson”) (NYSE:HOG) today announces plans to transform a central element of its Juneau Avenue campus headquarters into a public park to benefit its employees and its hometown community, in addition to attracting people to Milwaukee’s Near West Side.
Overseeing the overall creative delivery of the project, internationally acclaimed designers, Heatherwick Studio, have been commissioned to conceive an original design that will transform the concrete site into a civic and soulful green gathering space that can be used by everyone, including employees and the local community.
“Milwaukee is the place we have proudly called home for 120 years. We want Harley-Davidson’s presence in Milwaukee to be more relevant than ever before, for our community, employees and our customers,” said Jochen Zeitz, Chairman, President and CEO of Harley-Davidson. “It’s important to us to protect and enhance this part of our heritage in a way that is aligned to our strategy, ensuring that it will be relevant to generations to come. Kicking the project off in our 120th year underscores both the importance of the project and the commitment that we are making to Milwaukee. We are very proud by the work of the Harley-Davidson Foundation in spearheading this project, which builds on the $30 million donated by the Motor Company to the Foundation since 2020.”
The initial development will be overseen and funded by The Harley-Davidson Foundation (“the Foundation”), with longer-term sponsorship and donor opportunities, to further enhance the project, being made available in the near future.
Over the past 18 months, the Foundation brought together a broad set of stakeholders – including members of the community – to expand a shared, long-term vision for the Near West Side and set tangible priorities to accelerate progress for its neighborhood. Among the key community needs identified was greenspace. To deliver this reality, Harley-Davidson has gifted the land identified for the project directly to the Foundation. In developing the project, inputs from multiple stakeholders served as the basis for Heatherwick Studio’s…