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Mercedes-AMG F1 to Hold Digital Launch Event for 2023 Challenger

Mercedes-AMG F1 to Hold Digital Launch Event for 2023 Challenger

Mercedes-AMG Petronas Formula One Team has announced its challenger launch date on the verge of pre-season testing. In a digital launch event, the W14 E PERFORMANCE will break cover in Silverstone next February.

Mercedes-AMG F1, the first team to fire up its 2023 challenger, will pull off the covers of the W14 E PERFORMANCE car on February 15th.

Watch Mercedes firing up the 2023 power unit.

The digital launch event will be broadcast live from Silverstone to the world, the outfit announced on Thursday.

From 2014 to 2021, Mercedes became the team to be beaten, capturing eight consecutive constructors’ championships and seven drivers’ titles (2014-2020) in the hybrid era.

However, the introduction of major technical regulations in 2022, aiming to promote closer racing, challenged the squad throughout a rollercoaster season.

The Brackley-based team finished third in the constructor’ championship overall standings, behind Scuderia Ferrari and world champions Oracle Red Bull Racing.

Mercedes driver line-up consists of seven-time Formula One world champion Lewis Hamilton and compatriot George Russell.

Russell, 24, completed his first season as a full-time driver for the squad, finishing third in the drivers’ standings, while teammate Hamilton, 38, achieved sixth place.

Moreover, the young Brit took his maiden victory at the pinnacle of motorsport at the Sao Paulo Grand Prix, held last November in Brazil, with Hamilton wrapping up a 1-2 podium finish for the British outfit.

The Build-Up into a New Season

According to the team, “the W14 builds on the lessons learned last year, “seeking to make the utmost of the progress seen by the end of 2022 to be fighting wheel to wheel at the top when the FIA Formula One World Championship sets off at the Gulf Air Bahrain Grand Prix early in March.

Furthermore, Mercedes has a new addition for the upcoming season, Mick Schumacher. The former MoneyGram Haas F1 Team driver joined the team by the end of last year.

The German will be working trackside as running on the simulator while helping to develop the W14 E PERFORMANCE.

He has a great deal to offer in this important role. We have big plans for 2023, and Mick is integral to those as part of the Mercedes family,” outlined Markus Schafer, Mercedes-AMG PETRONAS F1 Team Non-Executive Chairman, and CTO Mercedes-Benz AG.

On February 23rd and across three days, the new cars will hit the track at the Bahrain International Circuit, kicking off pre-season testing.

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