Solera, the world’s leader in vehicle lifecycle management, and the Mercedes-AMG Petronas Formula One Team just announced a new partnership that will last for several years. This partnership shows how both companies want to push automotive innovation forward.
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The CEO of Solera, Darko Dejanovic, stated that the company and the Mercedes-AMG Petronas Formula One Team “have the same commitment to improving the automotive sector.” “We are thrilled about this relationship because of that.” It offers a chance to push the envelope and encourage greatness on a global scale.”
The Solera logo will be visible on the car, the driver’s left sleeve, pit crew overalls, and team apparel starting in the 2023 Formula One season. In addition to other placements, partner displays at garages and trackside will also feature Solera branding. The organization’s name and logo will also be shown on the Mercedes-Benz “Hot Laps Car,” a high-performance vehicle, at one race this season. Lewis Hamilton and George Russell, who compete for the Mercedes-AMG Petronas Formula One team, will also be available for Solera to speak with. On February 15 in the UK, the company’s branding will be unveiled at the team’s 2023 F1 vehicle presentation.
“Data innovation, combined with the drive for ultimate performance through people, processes, and technology, are hallmarks of a successful business and team,” said Toto Wolff, team principal and CEO of the Mercedes-AMG Petronas Formula One Team. “We are delighted to welcome Solera to the team as a partner, not only due to their reputation as an industry leader but also to our shared beliefs and values.”
Richard Sanders, the Commercial Director of the Mercedes-AMG Petronas Formula One Team, said: “It is wonderful to welcome Solera to our expanding partner family. Our two firms have several synergies because we are leaders in our respective areas. We look forward to working together and introducing the brand to our extensive worldwide audience.”
Solera is the global leader in vehicle lifecycle management software-as-a-service, data, and services. Through four lines of business – vehicle claims, vehicle repairs, vehicle solutions, and fleet solutions – Solera is home to many leading brands in the vehicle lifecycle ecosystem, including Identifix, Audatex, DealerSocket, Omnitracs, LoJack, Spireon, eDriving/Mentor, Explore, cap hpi, Autodata, and…