Motorsport News

What Are the Plans for Busch and FedEx in 2024?

NASCAR Cup Series 2022 Homestead #11: Denny Hamlin, Joe Gibbs Racing, FedEx Ground Toyota Camry, #4: Kevin Harvick, Stewart Haas Racing, Busch Light Ford Mustang, NKP

With Kevin Harvick retiring at season’s end, who does Anheuser-Busch sponsor in 2024?

Replacing Kevin Harvick is one of the many challenges that Stewart-Haas Racing will face next year, and it also has to prepare for the possibility that Busch Light won’t return as a sponsor for the team.

As first reported by Sports Business Journal, Anheuser-Busch (the parent company of Busch Light) is reportedly in talks with Trackhouse Racing Team and Ross Chastain for a deal in 2024.

A-B leaving SHR after the end of Harvick’s tenure wouldn’t be a surprise. The company first started sponsoring Harvick through its Budweiser brand in 2011, and he took the sponsorship with him to SHR in 2014. And unlike Mobil 1 — which makes semi-frequent appearances with Aric Almirola and Chase Briscoe in addition to Harvick — A-B is a sponsor with closer ties to Harvick than SHR itself.

And with the lucrative Busch Light sponsorship potentially up for grabs next season, a driver with the beer’s namesake tried throwing his hat into the ring after the report was posted on Twitter.

There are 10 months left until the 2024 offseason begins, so an announcement won’t be expected for several months. But with A-B expected to sponsor a car in 2024, look for several teams and drivers to begin courting the company in the upcoming months.

Is FedEx reducing its sponsorship in 2023 a concerning sign for next season?

In an era that has seen the downfall of season-long sponsorships that were once common in the mid-2000s, FedEx has been one of the longest holdouts.

It hasn’t sponsored Denny Hamlin in every race per se, but it sponsored him in 31 of the 36 races in 2021 and 30 of the 36 races in 2022.

This year has been different, however, as FedEx has been nowhere to be found in races that they traditionally sponsor.

Sport Clips first sponsored Hamlin in the Busch Light Clash at the L.A. Memorial Coliseum. And while it’s a non-points race, it’s the first time in Hamlin’s career that FedEx wasn’t the sponsor for it.

Sport Clips again appeared at Auto Club Speedway in February, while FedEx was on the car for the Daytona 500 and the Pennzoil 400 at Las Vegas Motor Speedway last Sunday (March 5). However, the FedEx colors won’t be seen again for at least another month.

SHINGRIX was announced as Hamlin’s sponsor for the upcoming weekend at Phoenix Raceway, the following weekend at Atlanta Motor Speedway and the seventh race…

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