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Moving On Up: Frederik Vesti

Moving On Up: Frederik Vesti

Born in Vejle, Denmark, Frederik Vesti is one of the most exciting talents of the Mercedes-AMG Petronas F1 Team’s Junior Programme. After achieving success in lower categories, Frederik moved up to Formula 2 last year, and he remains in F2 for 2023 but switched teams from ART to Prema.

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Background story

“Frederik comes from a family with minimal financial means. But he has an uncompromising and hardworking father. During a test in Barcelona with Van Amersfoort Racing at the end of 2016, he set faster times than Max Verstappen did with the team. It opened the door and possibility for him into the German Formula 4 championship with Van Amersfoort Racing in 2017. At that time, I still had not agreed to become his manager. But I helped him with his first DKK 1 million through a current sponsor, Give Steel. He received the rest of the money from his father. His father made a quick decision and opted to sell his home and his farm to find enough money for Fred to drive in the 2017 season” – said Dorte Riis Madsen, manager of Frederik Vesti.

“Since Frederik was tiny, he has taken career matters into his own hands. At 12, he jumped on his bike and set off to collect money in and around the neighborhood where he grew up. Fred had made a small brochure including photos that he hoped would help convince the town’s local shopkeepers, businesspeople and craftsmen that he is a young lad worth their support” – Dorte continued.

“I got on my bike in all kinds of weather, and I remember it like it was always raining, but people welcomed me. Of course, many people like me constantly ask businesses for money for this and that. Whether you are successful or not, I believe it’s about how you ask and present yourself. It sends a strong signal if you dare to show up at the front door without your mother or father holding your hand. So, it makes an impression when a 12-year-old boy suddenly stands in front of the manager’s office in the local company and asks for money” – Frederik explained.

His father made a quick decision and opted to sell his home and his farm to find enough money for Fred to drive in the 2017 season.

Dorte Riis Madsen

Manager of Frederik Vesti

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“I tried many times to write to her, and I sent lots of emails with photos and texts about how it was going and how I was…

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