Hard Rock will offer new seating options for race attendees in front of The Mirage Hotel & Casino, which the brand acquired in December.
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Las Vegas Grand Prix, Inc. announced today that Hard Rock International had joined the roster of presenting partners for the Formula 1 Heineken Silver Las Vegas Grand Prix. Hard Rock is slated for construction on the current site of The Mirage Hotel & Casino, which has a premier Strip vantage point for attendees at one of the most anticipated races of 2023.
As a presenting partner, Hard Rock will have its own Strip-adjacent grandstand structure, designed to seat up to 3,000 fans. The Mirage plans to host a variety of F1-centric events and to provide fans with exceptional hospitality options on the premises. Fans who signed up for the priority interest list by donating a lucky $7.77 to the Las Vegas Grand Prix Foundation will have an opportunity to purchase The Mirage Grandstands tickets during their designated time slot beginning Wednesday, March 22. Any remaining tickets will be available to the public via the Las Vegas Grand Prix website on Friday, March 24, at 10 a.m. PT. Room and ticket packages will be available on The Mirage website later.
Hard Rock will work with the Las Vegas Grand Prix, Inc. team to launch a made-for-Vegas educational program focusing on global hospitality—more information on these efforts will be shared in the coming months.
Emily Prazer, Chief Commercial Officer of Las Vegas Grand Prix, Inc.
Like Formula 1, the Hard Rock brand is globally recognized, with fans visiting worldwide. Our event’s high intensity and energy match the excitement associated with the Hard Rock. We look forward to providing fans another opportunity to watch the race from an exciting vantage point on the Las Vegas Strip.
Keith Sheldon, President of Hard Rock Entertainment for Hard Rock International
We are very excited to partner with Las Vegas Grand Prix—Inc. and to create unique experiences for our fans and guests at the inaugural race. From our involvement with the Formula 1 Miami Grand Prix and as an official team partner of Oracle Red Bull Racing, we’re thrilled to continue to grow our participation in the sport and know first-hand what it will take to plan and execute an extraordinary race experience in the sports and entertainment capital of the world.
About Formula 1 Heineken Silver Las Vegas Grand Prix
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