Motorsport News

Roberto Santiago assumes Key Account Manager role at S&S Cycle

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VIOLA, WI – May 10, 2023 – (Motor Sports NewsWire) – S&S Cycle, the leader in powersports performance has announced they’ve promoted Roberto Santiago to the newly created Key Accounts Manager Role. “Rob has more than proven himself within the organization and we’re excited to see him take on a broader role. Going forward, he will be the primary point of contact for a number of major accounts including distributors, E-com, and OEM customers,” shares VP of Sales Eric Bondy.

Roberto joined S&S Cycle in 2017, initially working from their Viola, WI headquarters and then assuming responsibility for Southwest dealer and rep support. Roberto is also a fixture at the S&S rally rig during shows like Daytona and Sturgis Bike Weeks and will continue to support consumer facing events as time allows.

Going forward, industry stalwart and S&S Territory Manager Scott Hakins will assume much of the dealer and rep support in the Southwest.

About S&S Cycle

The performance aftermarket, both 2 and 4 wheel was born on race tracks around the world. Enthusiasts in their single car garages grinding aluminum and welding steel late into the night, all in the hopes of a quicker ET or a higher top speed. For many it stayed on the local tracks, a select few translated their passion for performance into global enterprises. In 1958 George Smith chose the latter and across the next sixty plus years S&S Cycle would mature from grassroots racing effort to world class manufacturer and OEM partner. All the while racing has remained a core competency, from speed records at the Bonneville Salt Flats to multi year championships in American Flat Track, S&S is the go to for high performance on and off the race track.

Source: S&S Cycle, Inc.

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