Motorsport News

Ducati North America Partners With Acclaimed Artist Mickalene Thomas to Customize First Next-Gen Scrambler Ducati to Arrive in United States

Mickalene Thomas to Customize First Next-Gen Scrambler Ducati [678]

  • One-of-a-kind pre-production Scrambler Ducati Icon will be auctioned on May 23 by Heritage Auctions
  • Proceeds of auction will benefit RxART children’s charity as part of Ducati North America partnership with ATWATER men’s skincare brand
  • Next-Gen Scrambler Ducati will be arriving in North American Ducati dealerships in Summer 2023

SUNNYVALE, CA – May 17, 2023 – (Motor Sports NewsWire) – Ducati North America has partnered with acclaimed artist Mickalene Thomas and the RxART children’s charity to auction a unique, hand-painted 2024 Scrambler Ducati Icon during the upcoming Modern and Contemporary Art program by Heritage Auctions on May 23. Proceeds will benefit the RxART children’s charity as part of a Ducati partnership with men’s clean skincare brand, ATWATER.

Next-Gen Scrambler Ducati in USA

Ducati is proud to continue its partnership with ATWATER beginning earlier this year. The first phase of the collaboration resulted in a limited-edition custom soap bar, with proceeds benefiting RxART. Now, in the second phase, RxART has commissioned celebrated artist Mickalene Thomas for the upcoming Heritage auction.

As an acclaimed artist of her generation, Mickalene Thomas is renowned for her ability to explore the intricate interplay between race, femininity, and beauty through her unique artistic language. Her distinctive aesthetic and exceptional skills make her an ideal partner for the transformation of a Scrambler Ducati into a work of art. Thomas’ expertise in material and image creation imbues the Scrambler Ducati Icon with new opportunities of color, style, and concepts.

The auction’s proceeds will go toward funding RxART’s installation at the newly opened SUNY upstate: Nappi Wellness Institute in Syracuse, NY. RxART’s mission is to introduce contemporary art into children’s hospital settings, creating uplifting and engaging healing environments. Ducati is honored to support these efforts in transforming the lives of those in need.

Interested parties may bid online via the following LINK. In addition to the one-of-one Scrambler Ducati Icon, a helmet in the size of the buyer and customized by Thomas will accompany the lot.

At Ducati we are committed to innovation, design, and performance. The Scrambler Ducati brand is synonymous with customizable designs inspiring both riders new and seasoned to express their individuality through the bike. This exciting partnership captures the spirit of the Scrambler Ducati brand, which has always encouraged riders to…

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