509 Launches Ken Block Legacy Helmet

509, Ken Block’s Family, and 43 Institute to Unveil Helmet at Hay Days

SPOKANE, WA – September 9, 2024 – (Motor Sports NewsWire) – 509, a leading powersports apparel brand, has partnered with the family of motorsports legend Ken Block and their Foundation set up in Ken’s honor, 43 Institute (43i®), to launch the KB4EVER™ Altitude 2.0 Limited-Edition Helmet. A portion of the helmet’s sales will be donated to 43i to help support programs promoting helmet safety.

The KB43VER™ Limited Edition Helmet design, a project that Ken originally started with 509 in 2022, is featured on 509’s best-selling mountain-style helmet, the Altitude 2.0.

Key features include:

• Lightweight – found to be less cumbersome during prolonged use.
• Airflow control vents – designed to promote body temperature regulation and sweat evaporation.
• Fidlock® chinstrap – designed for easy one-handed operation, allowing riders to quickly and securely fasten or release their helmet, even while wearing gloves.
• DOT/ECE USA certification – the rigorous standard for helmet safety and protection.

“Ken’s innovative thinking led to the concept that has now transformed into the remarkable design we have today,” said Alicia Anderson, Managing Director at 509. “Working with Ken’s family and 43i on this project is an honor. We are proud of how this effort inspires the next generation of riders through fresh design and 43i carrying on Ken’s legacy through giving back to action sports, motorsports, and the creative arts.”

Going Beyond Business
Ken was a professional rally driver, business visionary, and motorsports legend who held many passions in the powersports industry – including snowmobiling. Ken and 509 were partnering on the development of the KB43VER Altitude 2.0 Limited-Edition Helmet and finalizing design just months before his passing in 2023.

Plans to launch the KB43VER Altitude 2.0 Limited-Edition Helmet resumed in 2024 with the Block family’s decision to connect his visionary projects with the social good he created through 43i. A portion of the sales from the helmet will go to 43i’s youth programs, including Project Brain Bucket. This program aims to promote helmet safety among young riders.

“Ken was really excited about…