New documentary, Coding the Car 2.0, Launches to Highlight the Major Trends in Software Innovation Driving the Future of Mobility
LOS ANGELES, CA and WATERLOO, ONT – September 10, 2024 – (Motor Sports NewsWire) – MotorTrend Group, a Warner Bros. Discovery company, in conjunction with BlackBerry Limited (NYSE: BB; TSX: BB), whose BlackBerry QNX® technology is used by countless automakers around the world, announced today a Call for Entries for the third annual Software-Defined Vehicle (SDV) Innovator Awards, which celebrate the automotive industry’s revolutionary transformation from hardware to software. After two groundbreaking years,MotorTrend is once again inviting the automotive industry to nominate exceptional individuals who are redefining how cars are designed, built, driven, and experienced.
The SDV Innovator Awards is the first and only industry award program to celebrate the experts, leaders, and pioneers on the cutting edge of the massive disruption in the automotive marketplace. The future of mobility will be shaped by digital innovations powered by software that make our vehicles smarter, more connected, and more intuitive.
The awards program bringing attention to SDVs has seen explosive growth since inception with nominations pouring in from global automakers and suppliers alike, resulting in world-renowned leaders receiving awards such as Sarah Tariq at Nvidia, Magnus Östberg at Mercedes-Benz AG and Doug Field at Ford. As the industry continues its evolution with new technologies like embedded AI behind the wheel, this year promises to be even more remarkable.
“Cars are evolving more rapidly than ever, with software and the features it delivers now key market differentiators,” said MotorTrend Group Head of Editorial Ed Loh. “We’re excited to kick off the third annual SDV Innovator Awards that pay homage to those who are making this extraordinary transition possible, from the imaginative work by the creative teams at automakers to the technical experts at automotive suppliers. We invite everyone to submit their nominations and showcase how outstanding individuals in their organizations are driving this revolution forward.”
“As we head into the third year of our collaboration with MotorTrend, QNX is as committed as ever to making a significant contribution to our shared global industry,” said Carsten Hurasky, VP Marketing at BlackBerry QNX. “The SDV Innovator Awards program was established to recognize the…
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