Bubba Wallace will adorn Xfinity colors at Martinsville Speedway for the second year in a row during this weekend’s Xfinity 500 NASCAR Cup Series race. Like last year, Xfinity will highlight its Reward members on the No. 23 Toyota.
On Sunday, 231 Xfinity Rewards members will have the thrill of seeing their faces on Wallace’s No. 23 car. The total number is an expansion from 65 last year, as these members were selected from thousands of participants in the sweepstakes entries.
“We’re thrilled to bring back the selfie paint scheme for the second year, expanding it to feature 231 Xfinity Rewards members — nearly quadrupling the number of fans who get to ride along with Bubba Wallace at the Xfinity 500,” Matt Lederer, Comcast vp, Brand Partnerships & Engagement, said. “This year, we’ve also built a dedicated microsite to give fans featured on the car a way to engage with the campaign and easily share this special experience with their family and friends. It’s a unique way to celebrate and thank our loyal Xfinity Rewards members, bringing them closer to the action and reflecting our strong relationship with 23XI Racing and Bubba”.
Last year, Wallace drove the No. 23 Toyota to an 11th-place finish in the fall Martinsville race. He has three top-10 finishes in his last four attempts at the famed half-mile paperclip.
“It’s cool. We had some speed in the spring race. I’m looking forward to getting back to Martinsville. I’ve had some success there throughout the years. It’s cool for Xfinity. They’ve done a lot for our sport and are coming on and being part of our team now. We’re doing cool, innovative ways to keep the customers attached because at the end of the day, we’re trying to help out the customers and help Xfinity grow the business.”
“I’m sure it’s cool for the customers that signed up to have their face on a racecar,” Wallace said. “For me to give them some sort of ride of a lifetime, indirectly.
This will mark the fifth straight season that Xfinity has been the entitlement sponsor of the Championship 4 cutoff race at Martinsville. A few highlights in the previous four seasons include Alex Bowman and Denny Hamlin getting involved in a dust-up in 2021 and Ross Chastain’s signature Hail Melon pass up against the wall in 2022.
“Sponsoring the Xfinity 500, especially as a playoff race, has become a marquee moment for the sport over the past five years,” Lederer…
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