Prior to this year’s schedule, the last time the NASCAR Cup Series had competed on Easter Sunday was 1970 and even that was because a snow storm in February pushed a race at Atlanta to Easter weekend.
However, even with two rain delays, Sunday night’s race on the Bristol dirt averaged 4.007 million viewers on Fox Sports – more than any race at the Bristol, Tenn., track – concrete or dirt – since the 2016 season.
Viewership was up 28 percent over last year’s inaugural dirt race and up 20 percent from the same race weekend on calendar last year (which was at Richmond, Va.).
NASCAR viewership on Fox is up 17 percent from 2021 so far this season, averaging 4.764 million viewers through the first eight races.
In addition, Saturday night’s Truck race on Bristol dirt, broadcast on Fox Sports 1, drew 1,167,000 viewers, up 87 percent from last year’s dirt race that ran on Monday afternoon due to rain.
It was also up 51 percent from the Richmond Trucks race that ran on…
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