Your event advertisement page plays a critical role in converting interested page visitors to registered attendees. Done correctly, this page should answer the majority of questions a potential participant may have about your event and provide a compelling event description which entices them to proceed to registration. At a minimum, this page should communicate the who, what, where, when, why, and how much of your event. Having seen thousands of these pages, here are a few best practices we’d highly recommend you incorporate into your event advertisement pages for the 2022 season.
Use a compelling event image
People eat with their eyes first. A great image makes your event stand out on the upcoming events calendar, and helps potential participants visualize themselves having the time of their life at your event.
Be friendly, introduce your club, and what it is you’re inviting participants to do.
Where to be and when
Listing the basic schedule for a race event, or a…
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