Enzo Ferrari first opened his small factory in Maranello in 1947. In the early post-war years, the mass car market was just about to break wide open, but he made a deliberate decision to go against the grain, pouring his experience instead into his dream of building racing cars.
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He spared neither human nor financial capital to develop the 125 S, a car that was a manifesto not just for technological innovation but also for Ferrari’s own racing ambitions and laid the foundations for a long story of victories. Since then, a huge community of fans, clients and, of course, employees have developed around the Ferrari marque, all of whom are united by a shared sense of belonging and passion, spanning all ages and nationalities.
Today, as it prepares to celebrate 75th-anniversary that have revolutionised the automotive world, Ferrari unveils the logo dedicated to that milestone in a video in which employees are the stars. These…