Banco Santander returns to Formula 1 as the new partner of Scuderia Ferrari, the sport’s most successful team. Over the term of the partnership, Santander will advise Scuderia Ferrari on its plans to become carbon neutral by 2030.
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Banco Santander today announced a new alliance to become one of the premium partners of Scuderia Ferrari. The bank’s logo will feature prominently on the team’s cars, race suits and caps. Over the term of the partnership, Santander will offer Scuderia Ferrari a wide range of solutions to support the team’s efforts to become carbon neutral by 2030.
Formula 1 is one of the most-watched sports in the world. It had a cumulative worldwide audience of 1.5 billion in 2021, according to Nielsen, with nearly half in the bank’s markets in Europe (Spain, UK, Germany, France, Italy, among others) and the Americas (Brazil, Mexico, USA). 23 Grand Prix have been confirmed for 2022, with several taking…
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