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Here comes Hyundai | When did Hyundai become a motorsports player? | Articles

Here comes Hyundai | When did Hyundai become a motorsports player? | Articles

When Hyundai decided to jump into pro racing here in the States, the company shuffled through its resumés for a partner. One name rose to the top: Bryan Herta, a winning IndyCar driver, a two-time victor of the Indianapolis 500 as an owner, and an admitted perfectionist.

Herta had long been interested in partnering with a manufacturer, though he admits Hyundai wasn’t the first company to come to mind. It all started at the Grand Prix of Long Beach in April 2017, when Herta mentioned at a luncheon with Hyundai executives that if the company ever decided to return to motorsports in the U.S.–it had been big in SCCA rally in the ’90s and then had a run in Global Rallycross with Rhys Millen–Herta would be interested in talking.

Photograph Courtesy Hyundai

“A few months ago,” Herta said in February 2018, “they reached out to us and said they had a project we might be interested in.” 

Herta was interested, and the result was unveiled at the…

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