McLaren ran an all-new livery for the Monaco Grand Prix race weekend, ditching its regular papaya for the orange and powder blue colours of Gulf Oil to run on the cars of Lando Norris and Daniel Ricciardo.
The team also opted to tweak its livery for the final race of the season in Abu Dhabi, partnering with major sponsor British American Tobacco’s Vuse brand for a bespoke design including artwork created by UAE artist Rabab Tantawy.
While one-off liveries are common in championships such as IndyCar owing to sponsor commitments, most teams in F1 tend to stick with the same design throughout the season.
McLaren Racing CEO Brown felt there was significant value in running the one-off liveries from time-to-time. But he felt it was important to keep them limited to ensure they remain special after a noticing a “great” fan reaction through 2021.
“I think doing it on a very limited basis as we have done is the right balance,” said Brown when asked by Autosport about plans for…
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