Howard made his intention to take Supercars beyond Aussie shores clear during a briefing with media today, shortly after he was announced as the category’s latest CEO.
Having led the operational line on past trips to China, the Middle East and the US over the past two decades, he says it’s time to revisit international opportunities after several years of focus solely on Australia and New Zealand.
According to Howard, the adoption of an “international strategy” will go hand-in-glove with the introduction of the more market-relevant Gen3 regulations in 2023.
“I was there at the beginning when we did our first air lift with the category to go into China, which followed on to Bahrain, Abu Dhabi as standalone and then a support category for Formula 1, and then over to the United States,” said Howard. “That was extremely exciting.
“You saw the release of Gen3 at Bathurst. I am so excited about the Gen3 cars. It’s a beautifully-engineered race car, it reflects the showroom look, it…
Click Here to Read the Full Original Article at Motorsport.com – All – Stories…