WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has further expanded its Lifestyle portfolio with the signing of global representation rights for the internationally renowned Swiss motorsport company, Sauber Motorsport AG.
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Under the deal, WildBrain CPLG will handle all Sauber brands, including Sauber Motorsports, which owns and operates the Alfa Romeo F1 Team ORLEN, as well as Sauber Technologies and Sauber Esports. The initial focus will be on the UK, EMEA, China, India and North America markets.
Sauber is a brand that immediately evokes engineering and sporting excellence, with innovation, Swiss precision and efficiency almost bywords for the name, which has been active in motorsport for more than fifty years and in Formula One for thirty.
With a rich portfolio of entities, including Sauber Motorsport AG, which operates the Alfa Romeo F1 Team ORLEN; Sauber Technologies and…
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