MILWAUKEE, WI and NEW YORK, NY – February 3, 2022 – (Motor Sports NewsWire) – Harley-Davidson, Inc. (“Harley-Davidson”) (NYSE:HOG) today announces the appointment of Erica Bullard as SVP of Apparel & Licensing and Louise Goldin as Creative Director.
“As one of the most iconic brands in the world, the potential to grow our overall Apparel and Licensing business is significant and is one of the core pillars of our Hardwire strategy. We’re excited to have Erica and Louise join the team as we increase our focus on growing Harley-Davidson’s business, drawing from our 119-year heritage as one of the most desirable lifestyle brands that defines moto-culture in America and around the world,” said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson.
Today’s announcement sees the strategic renaming of Harley-Davidson’s General Merchandise (GM) function to Apparel & Licensing (A&L). This newly created function will leverage Harley-Davidson’s recently opened…
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