In the last few days, Ferrari declared in an earnings call that it is keeping an eye on the opportunities that could be open to it in the NFT marketplace.
Ferrari CEO Benedetto Vigna said: “For sure, the digital technologies, the Web 3.0 technologies that are using the blockchain and the NFT is an area that can be interesting for us. It deserves some attention.”
While Ferrari may do something in the future, some F1 teams have already begun dipping their toes in.
Alfa Romeo, through its partnership with Socios, minted a strictly limited edition NFT to its fan token holders at last year’s Brazilian Grand Prix that triggered a spike in the team’s coin price. It has also released NFTs of signed memorabilia.
The Swiss team was one of the first to sign up to the fan token ecosystem, of which an NFT offering has now been added as a bonus for its most-loyal holders.
The Swiss team’s commercial director Yan Lefort said: “I’m convinced that we are witnessing a shift in the way that…
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