On Monday, Scuderia AlphaTauri revealed its 2022 challenger – the AT03 – alongside its drivers, Pierre Gasly and Yuki Tsunoda, in an innovative digital launch, which merges the virtual and real worlds in pioneering video production, to kick off the new season in style. Here is all you need to know:
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The Italian-based team, in collaboration with Red Bull’s premium fashion brand AlphaTauri, has created a first-of-its-kind launch video by combining a 3D CGI rendering of the race car and its surroundings with real footage of the AlphaTauri Spring/Summer 2022 collection runway show, highlighting the fusion of tech, innovation and style, that bonds the two companies together.
The actual AT03 will make its first official F1 appearance at next week’s Barcelona test, but in the meantime, the innovative video tells the story of the synergies between fashion and motorsport through three main pillars.
It starts with a Monolith in…
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