Alfa Romeo F1 Team ORLEN is reaching out to a new generation of people with an adventurous spirit as it teams up with AMX. The dairy products’ branding will be visible on the nosecone of the C42, which was presented on Sunday, as well as on the front wheel winglets.
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A brand of Yili, a leader in the milk and dairy products sector in China and East Asia, AMX is a premium yoghurt available in sucrose-free varieties designed to appeal to sportspeople, fitness lovers and other people with a taste for adventure.
Frédéric Vasseur, Team Principal of Alfa Romeo F1 Team ORLEN:
AMX is a cool brand, targeted at people who want to explore their sense of adventure. In this regard, they reflect what we do as we go racing around the world, and the pioneering spirit of AMX is something that sounds true to us as well. We are looking forward to working with them on the Chinese market, and to reaching out with our team and our sport to a…
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