The fourth season of the popular series, covering the epic battle for the 2021 World Championship between Max Verstappen and Lewis Hamilton, is set to debut on the streaming service on March 11.
Domenicali acknowledged that the series has had a positive impact on F1, but cautioned that it would have to continue to do so.
“There is no doubt that Drive to Survive has had an incredible effect, mainly on the new audiences, and also in other new markets like US for sure,” he told Wall Street analysts.
“And this will continue, and I can anticipate to you that you have to stay tuned to the new series, because I’ve just had the possibility to see it, and it will be fantastic, with the right tone. And as you can imagine, with what has happened last year, there will be a lot of action. So that’s good.
“I think that it’s important for us to be with Drive to Survive, with our Netflix friends, up to the moment where we believe that we’ll make sure that it’s a differentiating factor.
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