RJ de Vera will lead the association’s continued pivot into a digital-first strategy to support SEMA members and the aftermarket industry
DIAMOND BAR, CA – March 15, 2022 – (Motor Sports NewsWire) – SEMA (Specialty Equipment Market Association), the host of the aftermarket industry’s premier products trade event, the SEMA Show, has announced RJ de Vera as its Vice President of Marketing.
De Vera comes to SEMA after 12 years at 3M, a Fortune 100 company, including the last seven as Global Leader of Digital Marketing and Public Relations for the Meguiar’s Car Care brand. He will be developing and implementing a modernized multi-channel marketing strategy for SEMA with a digital-first focus to expand brand awareness and build customer affinity for SEMA and its members.
“RJ is an industry icon, having worked in and with the aftermarket specialty business for nearly 30 years. It’s a thrill to have him join the SEMA leadership team,” said SEMA Senior VP of…
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