Formula 1 is pleased to announce that Salesforce, the global leader in customer relationship management (CRM), will join as a Global Partner to power and grow fan engagement for the most prestigious motor racing competition. In addition, Formula 1 will work with the company to gain actionable insights from Formula 1’s carbon footprint, helping to accelerate our mission to reach net-zero emissions by 2030. Both efforts will further strengthen Formula 1 fans’ connection to the sport and sustainability efforts, creating long-lasting and loyal relationships worldwide.
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Throughout the partnership, F1 and Salesforce will work together to expand our already growing global fan base and deepen the engagement of our existing fans. Salesforce Customer 360 will provide greater insight into and understanding of the F1 global fanbase and help inform behaviours, communication, and actions with our fans as they engage with the sport while…
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