Formula E is holding two races in Rome this weekend. It’s one of the series’ best tracks and three years ago was one of its most-watched events.
But the FIA’s youngest single-seater world championship has a problem: No one cares about it. It’s something people have been telling me for years, but now it’s really true and it’s time to admit Formula E needs some tough love on this one.
There are ways to rebuild the brand and reward the teams that have stayed loyal to it. But it requires immediate action, spending and some brave choices.
There’s nothing wrong with the racing, which is better than ever. The field is probably the most competitive it’s ever been and the new ‘duels’ qualifying format has worked out fantastically, to produce really thrilling sessions.
Porsche’s breakthrough win deserved more attentionTeams are operating at a higher level than in any prior year in the series and drivers are being forced to be really clever to succeed. Which is why it’s…