Las Vegas has become the latest addition to the Formula 1 calendar for 2023, giving a clear indication of how Liberty Media plans to conduct the next few seasons in the sport now that its popularity is rising, particularly in America, thanks in part to Netflix’s Drive to Survive.
Interest isn’t just rising Stateside, however. Last weekend, Australia saw a crowd of 420,000 turn up over four days in Melbourne, making it one of the biggest weekends in the country’s sporting history.
The addition of a third American venue, particularly one in such a desirable location as the Las Vegas Strip, is exciting for a sport which has long craved popularity in the USA. But it raises concerns over the longevity of other, more historic events, some of which may be in a precarious position financially.
The German Grand Prix is one recent casualty. The event long pre-dates the creation of the world championship, taking place at the Nurburgring, Hockenheimring and, occasionally, Berlin’s…