W Series today announces a new multi-year broadcast partnership with Sky Sports.
W Series will include ten races across eight Formula 1 Grand Prix weekends in 2022, and Sky Sports will broadcast live coverage of every qualifying and race session. The three-year partnership – through to the end of W Series’ fifth on-track season in 2024 – represents W Series’ largest media investment to date and will include distribution of W Series content across Sky’s channels, including linear, digital, and social.
The deal also increases the footprint of W Series coverage across Sky’s global platforms. As well as the UK, W Series will begin a new partnership with Sky Italia this season, adding to the series’ existing agreement with Sky Deutschland.
Sky is committed to the marketing and promotion of W Series coverage through its network of channels, as well as joint initiatives to promote women in motorsport. W Series will sit alongside Sky’s premium sports portfolio, including elite women’s sport such as the FA Women’s Super League.
Channel 4 will broadcast live and free-to-air coverage of the fourth race of the 2022 W Series season, the British Grand Prix at Silverstone, UK, and show highlights of the other nine races from season three. The W Series broadcast talent team for the 2022 season – which begins with a double-header in Miami, USA, on 6-8 May – will be announced in due course.
Catherine Bond Muir (Chief Executive Officer, W Series) said:
“I’m delighted to announce our landmark broadcast partnership with Sky Sports, which is another significant step in W Series’ continued rapid expansion. Throughout our conversations with Sky, I’ve been impressed by their commitment to women’s sport and plans to amplify coverage of W Series across their vast portfolio of distribution channels, which will add real weight to our offering across broadcast, digital, and social platforms.
“This partnership enables W Series to continue…
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