The longtime supporter of the dirt bike racing community brings its ‘Lifestyle in a Can’ to the prestigious 12-round USA-based motocross series
CORONA, CA – May 3, 2022 – (Motor Sports NewsWire) – The energy drink globally associated with professional motocross racing – Monster Energy – was named as the Lucas Oil AMA Pro Motocross Championship’s Official Energy Drink sponsor.
“It’s fitting, given Monster Energy’s massive commitment to motocross racing that we continue our great relationship with the sport as the presenting sponsor of this year’s Lucas Oil AMA Pro Motocross Championship.” said Dan McHugh, Chief Marketing Officer for Monster Energy. “Monster Energy’s absolute and unwavering commitment to the sport of motocross was established in 2002, and we’ve partnered with not only all of the premier race series over the years, but with countless professional and amateur racing teams and individual racers around the world.”
Monster Energy’s marquee presence at motocross events has been well-established for some two decades. With the addition of the Lucas Oil AMA Pro Motocross Championship to its sponsorship roster and as Monster Energy AMA Supercross title sponsor as well as being a prolific sponsor in the MXGP Motocross World Championship, Monster Energy now sponsors all of the premier off-road motorcycle series with the world’s greatest riders and will aim to strengthen the sport not only in North America but throughout the world. Along with the Monster Energy AMA Amateur National Motocross Championship (aka “Loretta Lynn’s”), the list of national, as well as global, motocross and dirt bike-related events that are backed by Monster Energy is second to none in the energy drink industry. And beyond the professional and premier amateur events, Monster Energy’s core involvement with amateur motocross – down to the grass roots local track level – has developed such a loyal following with the motocross…
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