This weekend, the Cup Series returns to Texas Motor Speedway for the All-Star Race. I havenʻt checked, and nor will I bother, to see how many articles are being written about how the race is a waste of time, or the format is wrong, or that something about something is not right. In that scenario, it is probably something about Kyle Busch.
If anyone seems to encounter a lionʻs share of the vitriol from NASCAR fans, Busch is the one. Sure, Joey Logano has also become a favorite target but the narrative around him seems different like he is more of a wanker than anything resembling the dubious devil driving the No. 18.
But really, good for both of them. They must be doing something right if lots of people not only know their names but also hold opinions about them. Never mind if those opinions are actually based on having ever spent time with either driver. Have you had dinner with Logano or Busch? Played golf? Discussed the data points of speed and how it relates to constructed notions of intuition?
Everything is a facade. They are real people but who knows anything real about them other than those who are closest. Twitter, Instagram, Meta, Reddit, rumors, 4chan, whatever, if any of that truly offers insight, that would be a lovely notion. The construct, however, is what matters, and the same notion matters regarding the so-called All-Star Race.
What makes the ASR such a complete and unknowable thing is that it exists only in our collective imagination. Many will turn in to watch millionaires race with the prospect of winning another million if that makes sense. Others will spend time watching the event because of habit, that as fans the normal cyclic rhythm of watching cars go in circles is familiar and enjoyable. And because it is a Saturday night, thereʻs a solid excuse to drink some beverages and enjoy spending time with the TV family known as NASCAR. And some will be genuinely interested because performance in the race does…
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