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Ducati and SAP Together to Continue The Path of Innovation

201030 DUCATI MOTOR HOLDING spa FACTORY(678)

  • Ducati and SAP together for collaboration based on shared desire to improve and enrich the experiences of passionate customers through excellent cutting-edge products and services
  • Claudio Domenicali, CEO Ducati: “Having a partner like SAP at our side will allow us to make our supply chain, so complex and subject to transformation in recent years, even more flexible and responsive thanks to the most innovative software solutions”
  • SAP becomes Official Partner with Ducati Lenovo Team for 2022 MotoGP season

BORGO PANIGALE / VIMERCATE – May 24 2022 – (Motor Sports NewsWire) -SAP and Ducati announce a global collaboration agreement that sees the Italian motorcycle manufacturer choose RISE with SAP to enable an important business transformation that will involve the main company processes.

A strategic collaboration based on technology and processes, but also on a shared desire to improve and enrich the experiences of passionate Ducati customers through innovation excellence and cutting-edge products and services.

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Claudio Domenicali – Ducati CEO

Technology and innovation are essential elements in Ducati’s DNA. With SAP, the Italian company aims to be at the forefront in technological solutions at the service of company processes. The intent is to create an intelligent business network with suppliers and partners, extending the digitalization of processes and enhancing the accuracy and timeliness of information. These are necessary to guarantee the centrality of its passionate customers in all processes, and to respond effectively and efficiently to an increasingly complex global supply system.

To achieve these goals, Ducati will also adopt the SAP Commerce Cloud solution for Ducati’s online business management and SAP Integrated Business Planning (IBP) for agile supply chain planning, that will lead to an extended and integrated digital supply chain.

Emmanuel Raptopoulos, President EMEA South SAP
Emmanuel Raptopoulos, President EMEA South SAP

“Our passionate customers have always been at the…

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