Asetek’s history of innovation is simply unique and fascinating. For more than two decades, they have been cooling high-end gaming PCs and supercomputers around the globe. Now they’re also using all that hardware and software know-how to produce best-in-class sim racing equipment. In order to achieve their goal, Asetek has recently penned a partnership with Pagani and Kevin Magnussen as well.
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About Asetek
Asetek (ASTK.OL), a global leader in mechatronic innovation, is a Danish garage-to-stock-exchange success story. Founded in 2000, Asetek established its innovative position as the leading OEM developer and producer of the all-in-one liquid cooler for all major PC & Enthusiast gaming brands.
In 2013, Asetek went public while expanding into energy-efficient and environmentally-friendly cooling solutions for data centres.
In 2021, Asetek introduced its line of products for next-level immersive SimSports gaming experiences. Asetek is headquartered in Denmark and has operations in China, Taiwan, and the United States.
Asetek and Mechatronics
Let’s find out why mechatronics is a key field to provide the best simulator equipment with André Eriksen, CEO of Asetek. “Actually, we have spent the last 20 years innovating and specializing in some key areas: mechanics, software and hardware. Combine these, and you get what is popularly called ‘mechatronics’. We are passionate about mechatronics and making high performance, precision components that benefit gamers and simulation enthusiasts around the world” – explained André Eriksen.
“For a racing simulator, you need all the mechatronics elements. In addition, we know how to mass-produce things. We’ve sold almost 10 million water cooling systems. It’s only been 17-18 months since I started thinking about simulators as a business concept. Currently, we have 30 people working on just this project. It’s been a wild ride –…
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