VALCOURT, QUEBEC, CANADA – June 2, 2022 (Motor Sports NewsWire) – Today, BRP Inc. (TSX: DOO, NASDAQ: DOOO) furthered its commitment to be the industry leader in corporate citizenship with the announcement of a community engagement program entitled “Ride Out Intimidation”. The Company is teaming up with experts and credible organizations to raise awareness and implement meaningful initiatives on a global scale.
BRP seeks to rally its extensive network around this universal cause that affects countless children and adults alike. The Company will focus its efforts and deploy projects targeting youth in schools, adults in the workplace, and marginalized communities.
“We choose to take a stand against intimidation, a prevalent social challenge that unfortunately still touches too many, everywhere and in different ways,” declared José Boisjoli, President and CEO at BRP. “We want to do our part to ensure children can grow up in an environment that encourages development and learning, and that workplaces and communities are exempt from intimidation. We invite all our employees, dealers, suppliers and passionate riders, as well as their friends and family, to join our movement.”
As a starting point, BRP is joining forces with three reputable organizations that are experts in fighting intimidation: Born this Way Foundation, Ditch the Label, and the Jasmin Roy Sophie Desmarais Foundation.
Born This Way Foundation focuses on building a kinder, braver world by making kindness cool, validating the emotions of young people, and eliminating the stigma surrounding mental health. Their global kindness campaign, #BeKind21, has engaged over 7 million people. Through BRP’s support, the organization will extend its impact, and inspire even more people to demonstrate kindness 365 days per year.
“We are proud to work with and for young people to build spaces that are welcoming, affirming, respectful,…
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