For the eighth consecutive year, Comcast will hand out its prestigious Comcast Community Champion of the Year award in the fall.
Past champions include the likes of NASCAR Cup Series stars Joey Logano and Bubba Wallace.
The annual award serves to recognize philanthropic efforts of individuals within the NASCAR community. New for the 2022 season, Comcast has opened the eligibility for anyone in the NASCAR industry with a 2022 annual credential or NASCAR full season license.
“Just like with anything, we don’t want to grow stale,” Matt Lederer, Comcast’s VP of Brand Partnerships, said of enlarging the eligibility. “We’ve learned the NASCAR community is wide, vast and has a lot of people in the ecosystem. We wanted to expand it, and we thought the hard card eligibility does that. It brings in a larger pool of people and gives us more storytelling opportunities.”
With nominations opening up last month, Comcast will select three finalists and share their stories publicly. In the fall, a committee of NASCAR and Comcast executives will get together and determine which story will be named the Comcast Community Champion of the Year. Per usual, the champion will receive $60,000 while the other two finalists receive $30,000 apiece toward their charities.
Over the years, Comcast has remained close with previous finalists. Lederer was walking around the garage at Dover Motor Speedway when Joey Gase, the inaugural Comcast Community Champion in 2015, stopped by for a conversation.
“We stay in touch and are constantly supporting their stories,” Lederer added. “Jamie Little was a finalist and her video — despite not being the champion — was the most organic viewed video we’ve ever had.
“That’s just an area that shows how we can support. Because of our presence on social, because of the scale we have in the sport, we can tell these stories whether they are the champion or one of our finalists.”
Previous finalists and champions are still reaping…
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