With the performance aftermarket kicking into high gear in the last few years, Callies Performance Products is busier than ever these days just trying to keep up with demand. Callies’ sales manager, Brook Piper, calls it “organized chaos” at times. It’s a good problem to have in the crankshaft business.
Expanding Markets
While many of Callies’ efforts are focused on serving professional racing teams during the race season, Piper notes that the street performance market has come into its own since the pandemic.
“There are a lot more budget builds going on since the pandemic,” says Piper. “Enthusiasts who had project cars sitting around for years suddenly had time and money to finish them. Most of them were not show cars by any means, but they were spending money to finish a dream car.”
Piper says that Callies initially benefited from people working (or not) from home, but the demand has continued even with things going back to semi-normal. “We are just swamped keeping up with orders and building new crankshafts right now,” says Piper.
The most significant difference is that Callies has expanded from the core-enthusiast type products with Compstar to more pure racing products with its Ultra Billet and forged line of crankshafts.
“We’re like Burger King,” Piper quips about the company’s new direction. “You know, have it your way… We have added a lot more products and can finish them in many different ways. But…
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