“We’re going to be bold and innovative”

In large part due to the introduction and debut of the Next Gen car in the Cup Series this season, NASCAR has seen the addition of new race teams, such as Trackhouse Racing and 23XI Racing in recent seasons.

The Cup schedule has also seen numerous changes, most recently with the inaugural race at World Wide Technology Raceway at Gateway last weekend, which featured a sold-out crowd and an entertaining race.

“Two words. We’re going to be bold and innovative,” Phelps said Thursday at a media function in San Francisco ahead of this weekend’s race at Sonoma (Calif.) Raceway. “I think we’ve done that, whether you’re talking about scheduling innovation – think about going to the L.A. Coliseum and running a (preseason) exhibition race.

“We never would have done that, right? First time any of us heard that, they brought it to me, I’m like, ‘Can we do that?’ It was important. So we’re going to be bold. We’re going to be innovative.

“We’re going to keep mashing the gas, if you will. That’s been the success of NASCAR over the last two and a half years, is doing things that are unexpected, going to places that are unexpected.”

More changes to come

While Phelps made no specific announcements on Thursday, he indicated the 2023 Cup Series schedule would also features some changes.

“We’re really excited what the future holds. I think more schedule innovation is in our future. What that looks like, I don’t know,” he said. “Certainly no announcements today.

“But we’re poised to be able to continue the success we’ve had for our media partners, our sponsors, and most importantly from our fans. The winners in all of this, frankly, have been the fans.

“It’s really just this terrific racing that these guys are putting on with the Next Gen car.”

Phelps remains especially buoyed by both the performance of the Next Gen car on the track but also how it has transformed the sport’s longtime business model.

“I would…