W Series and Puma go rainbow for Pride at Silverstone

30 June 2022

W Series announces that its paddock will proudly display the rainbow logo at the fourth race of the 2022 season at Silverstone in support of Pride.

Throughout the Formula 1® Lenovo British Grand Prix 2022 weekend, W Series’ drivers will wear gloves, boots, and fireproofs with the rainbow logo provided by global racewear partner Puma. The W Series logo on their Tatuus T-318 Formula 3 race cars will also change to rainbow for the series’ home race – which coincides with Pride in London, the UK’s biggest and most diverse Pride – on 2 July.

Sarah Moore – one of six British drivers on the W Series grid and who, along with team-mate Abbie Eaton, is a driver ambassador for Racing Pride which promotes LGBTQ+ inclusivity within motorsport – will also debut a Pride-themed helmet at her home race. On 26 June last year, Sarah became the first openly LGBTQ+ driver to stand on a podium at an F1 race weekend, and she will go for the second podium finish of her W Series career at Silverstone.  

British fans can watch the fourth race of the 2022 W Series season live from Silverstone on Sky Sports Main Event, Sky Sports F1, Sky Showcase, and Channel 4 from 13.10 BST on Saturday 2 July, with qualifying live on Sky Sports F1 and Sky Showcase at 18.10 BST on Friday 1 July. W Series’ practice session will be streamed live globally across our YouTube channel from 08:40 BST on Friday 1 July.

The action can also be seen across W Series’ digital and social channels, as well as being broadcast in more than 175 territories. For the full list of where to watch in your location visit our broadcast page here.

Catherine Bond Muir (Chief Executive Officer, W Series, and Chair of the Equality, Diversity and Inclusion Committee, Motorsport UK) said:
“W Series has always done things differently as we aim to rethink racing, and we pride ourselves on the open and inclusive nature of our paddock. It’s great to see our fans and partners also embracing our values, and I’m delighted that long-term partner Puma are supplying our drivers with racewear carrying the rainbow logo in celebration of Pride at Silverstone. It promises to be W Series’ biggest event to date, with more eyes on us than ever before as the race is broadcast live across both Sky Sports and Channel 4 in the UK. I’m also incredibly proud that Sarah Moore – a true trailblazer for LGBTQ+ women in motorsport – will get to debut her new Pride-themed helmet in front of a packed…