Ever since it first teamed up for a partnership with the Sauber team in 2018, Alfa Romeo has always been adamant that its ongoing relationship would be decided with yearly assessments.
In spite of the value and interest around Alfa Romeo and F1 being greater than ever, and other manufacturers knocking on the door to get in (Audi even with Sauber), there is no evidence that the Italian marque will break from its plan.
Alfa Romeo CEO Jean-Philippe Imparato says that while the partnership is delivering huge value for the brand, he is still happy to maintain a degree of flexibility.
“I will decide 2023 with our colleagues in the coming weeks,” he tells Autosport. “The question for us is not to plan at five years today.
“We are, I think, on this 2023 project and, as you know, we signed with our colleagues a very clear, transparent, long-term partnership with yearly assessments. So I’m totally comfortable on any aspect of this assessment.
“Each and every year we will make the point, and we will decide for the next year. I’m not part of a long-term lock-in commitment on anything, of doing five years perhaps.
“So, to be clear, any negotiation on the engine, any negotiation and anything in terms of partnership is led by Fred Vasseur and Sauber, in the best interests of Sauber.
“The best interests of Alfa Romeo is to have the return on investment each and every year, and the progress in terms of performance each and every year. That’s it. The rest is completely, I would say, separate.”
Jean Philippe Imparato, Brand CEO, Alfa Romeo
Photo by: Jean Philippe Imparato
Imparato’s stance is at odds with other car makers who are wedded to F1 for the long term.
But equally the Frenchman is not used to doing things in a conventional manner – as he represents the only car maker in F1 happy (in fact delighted) to have naming rights to a team rather than own the squad itself or build an engine.
“I think I have the best return on investment on earth,” he smiles. “That can be surprising. But we invented with our colleagues from Sauber a new business model that is there is a dual governance between us.”
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Imparato does not see a…
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