Jack French III, the mastermind behind the performance-focused Atomizer Fuel Systems company, always delivers big results to racers looking to improve their programs on track. Now, French is also delivering big results as a team owner in the no-prep racing world with his latest “Jackyll” build.
Prior to starting the process that would lead to developing the Atomizer company, French worked on the product development team at Siemens in Virginia in their automotive division alongside some world-class engineers. There, he acquired priceless insights into the OEM fuel injector manufacturing process and what it took to produce an incredible product with stringent specifications and tight tolerances.
“At the time, the biggest you could run was a Bosch 160-pound truck injector. People were putting one, two, or even three per cylinder to get enough fuel to their engines,” French explained of the era in the late-1990s and early-2000s. The hole in the market sparked an idea in his mind that there was an opportunity to manufacture a larger injector to make more power.
He went on to build a prototype injector and start his company, which rapidly grew. Over the years, Atomizer has played a key role in the development of drag racing as a whole as French’s innovations and American-made products have helped fuel cars to quicker and faster runs all around the world.
We’ve had some struggles dialing it in, but all in all, the car is very fast. – Jack French
French has been a Mopar man ever since he was young – his first car was a 1968 Dodge Charter R/T – and he took the initiative to learn how to rebuild engines and transmissions, even before he got his driver’s license. Growing up in Pennsylvania in the 1980s, he could often be found street racing on back roads.
“After college, I bought a couple of bracket cars and didn’t have the money to pay anyone for chassis work, so, I bought a welder, a bender, a pipe notcher, and the tools I needed to do my own roll cages,” shared the man of his enterprising spirit. French worked his way through the 1990s as a bracket racer and built his first Outlaw 10.5 car, a Plymouth Barracuda, around 2001. “I raced in Super Modified in NSCA with my Hemi-powered car and a Liberty five-speed. It was all-motor, about 1,200 horsepower, and pretty quick for the time.”
French took a break from racing in 2005 to focus on growing his budding Atomizer business and developing his career as the company required more and…
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