With the expiration of Camping World’s title sponsorship of the NASCAR Camping World Truck Series at the end of 2022, a familiar brand name is back to take over: Craftsman.
NASCAR and Craftsman announced the return of the latter at Daytona International Speedway Aug. 26.
The title sponsor of the Truck Series from 1995 to 2008, Craftsman will return after a 14-year absence as title sponsor for 2023, the 29th season in the series’ history.
“We celebrate the return of the NASCAR Craftsman Truck Series with our customers, distribution partners and employees,” Doug Redpath, president of Hand Tools, Accessories and Storage for Stanley Black & Decker, said in a release. “From proud homeowners and homebuilders to auto enthusiasts and master mechanics, Craftsman has been the brand generations have trusted to get the job done.
“The Truck Series represents authentic, bold and proud drivers and fans, which embody the same characteristics of our Craftsman brand. We look forward to our return in Daytona in 2023 to reunite with our loyal fans as we begin this new chapter in NASCAR history.”
“Stanley Black & Decker is an innovative company that has a rich history in our sport and these new agreements connect our brands in an authentic and meaningful way,” Daryl Wolfe, NASCAR evp and chief revenue officer, added. “We know NASCAR fans are brand loyal and recognize how important tool performance is in racing. We are excited to see how this official partnership deepens the connection with our racing community while also bringing back Craftsman, the brand that started it all in the Truck Series.”
The title sponsorship comes with NASCAR’s new partnership with Stanley Black & Decker, the parent company of Craftsman Tools.
Camping World announced last month it was departing the series.
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