Western Power Sports Secures Distribution Partnership with 100%

Spring 2023 collections now available to WPS dealers

BLAINE, MN – December 8, 2022 – (Motor Sports NewsWire) – Western Power Sports (WPS), a nationwide distributor of powersports industry brands and products, today announced a partnership with 100%®, a premium sports performance brand and the number one goggle brand in the world, to distribute 100% products through the WPS dealer network.

The multi-year, open-ended partnership with 100% is WPS’ second major distribution agreement in three months, having been named the exclusive U.S. distributor of Yoshimura products in September.

The initial 100% offering includes a full line of motocross goggles and gloves from the new Fall 2022 and Spring 2023 design collections featuring Armega® performance goggles. The Armega goggle is engineered to maximize protection while maintaining unmatched optical clarity with its category defining Ultra-HD lens. Products are in dealers’ showrooms now and are available to order.

“In the last year we saw WPS transform its organization and bring its professionalism to such a level, that there was no doubt they could become a top-level distribution partner for 100%,” said Ludo Boinnard, co-founder & CEO, 100%.

“We‘re proud to partner with 100%, the company that revolutionized moto goggles,” said Steve Lester, president, Western Power Sports. “Their innovations with progressive technology and creative design electrify the industry. Competitive racers and weekend riders alike seek out the brand, and we’re thrilled to give our dealers access to 100% products for their powersports customers.”

The addition of the 100% brand rounds out WPS’ goggle offering, which includes FLY, SCOTT, EKS and FMF.

About 100%

100%, based in San Diego, California, is an independent premium sports brand with a focus in performance eyewear, technical apparel, and sports protection. 100% empowers the most demanding athletes with the performance technologies and gear they need to compete at the top of a wide variety of sports.

About Western Power Sports

Based in Boise, Idaho, Western Power Sports (WPS) was incorporated in 1960 and distributes over 150,000 products that include offroad and street motorcycle, ATV, snowmobile, and watercraft parts and accessories to thousands of dealers nationwide. WPS joined Arrowhead Engineered Products in January 2022. WPS is currently the fastest growing nationwide delivery system of powersports industry products and delivers…