Formula 1 Racing

Liberty's product over profit focus key to F1 boom, says Brawn

Liberty's product over profit focus key to F1 boom, says Brawn



In the wake of Liberty’s takeover from CVC in 2017, F1 has enjoyed a massive uplift in popularity.
Its opening up of social media channels, and the success of Netflix’s Drive to Survive series, has delivered a younger and more diverse audience to the sport.
And while some elements of Liberty’s actions, like the introduction of sprint races, have not been universally …Keep reading

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