Tickets to the Las Vegas Grand Prix, the new addition to the 2023 F1 calendar, aren’t cheap to begin with. And for those prepared to pay top-dollar, the casino-hotels backing the race are touting lavish packages with eye-watering price tags.
Wynn LV overlooks turn 11 on the track which will hold the penultimate round of the 2023 F1 season. It is one of the founding partners of the event which F1 had to work with to make the grand prix possible.
Last month it announced an F1-endorsed ‘Million Dollar All-Access Experience’ at a cost of – surprisingly enough – $1,000,000 (£830,000). The “personally curated” package for six people ($166,666.67 per person) begins with the event’s opening ceremony on Wednesday and ends when the race does late on Saturday night.
For the seven-figure the six race attendees receive access to Wynn’s private hospitality within F1’s VIP Paddock Club, luxury transport to and from the paddock and the city airport to their hotel throughout their four-night stay and access to all of Wynn’s facilities as well as a three-litre jeroboam bottle of champagne.
But that $1 million package has already been relegated, seemingly, to second-best. The Caesars Palace resort on the pit straight down the road has announced a $5 million (£4.1m) “Emperor Package” for the grand prix weekend.
Another of the race’s founding partners, Caesars’ package includes five nights in a three-bedroom villa and another checklist of lavish luxuries. They include 24-hour butler service and a terrace to which 75 people can be invited to watch the track action. There are also 12 Paddock Club tickets, dinner for a dozen from a celebrity chef and an invitation to a performance by singer Adele.
Will any buyers be found for either of these giga-expensive F1 viewing opportunities? Or for any more elaborate and expensive packages other hotels may cook up?
There’s a distinct possibility that none of these will be snapped up. But that doesn’t matter – it’s all part of the promotional game. The perception that casinos who collaborated on bringing F1 to Las Vegas are trying to outdo each other with their treatment of ‘VIPs’ only serves to keep the spotlight on a race in which all parties have a shared interest.
A variety of publications and social media influencers have drawn attention to the price tag and details of the deals. This builds two important…
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